Big Debut: Announcing Our New Website & Logo

By Johannah | August 30, 2017

I’m thrilled to debut Heliograph’s new website and logo. After nearly two decades in the business, it was time to refresh our look and feel so that they better reflect who we’ve become. I refer to Heliograph as “we” because Heliograph is my partner, as…

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What Is Content?

By Johannah | July 17, 2017
What Is Content? Content Marketing by Heliograph Communications

Content is the latest jargon for written and visual information: taglines. articles. blogs. infographics. white papers. social media posts. marketing e-mails. brochures. bios. ads. Content marketing is the use of targeted words and images to generate awareness, enter into a conversation with your desired audience,…

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Still Jazzed: The How & Why of Heliograph

By Johannah | July 2, 2017

Heliograph Communications is approaching two decades in business. It seems like a good time to look inward, reminisce, and ask why. How and why is it that I still feel so jazzed to help individuals and organizations advance their goals and make their visions reality…

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Band Bios: You Rock the Stage; We Rock the Page

By Johannah | May 31, 2017

As someone once said, “Writing about music is like dancing about architecture.” (It was either Elvis Costello, Steve Martin, or Martin Mull; the Internet can’t agree.) The challenge of writing a band bio is translating one genre into another: music into writing, sound into words.…

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Authenticity is Power

By Johannah | February 2, 2016

In this day and age, it makes sense to view communications with a critical eye. Certainly, there are those who make false claims or create messages that play on their audience’s fears. Our work is based on the idea that the most powerful messages come from…

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Constant Content: How to Break Through the Noise

By Johannah | October 30, 2015

In terms of communication, the time for fighting your way to the front is done; when you tell the truth skillfully, you can be heard even from the very back of the room.

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