What Is Content?

By Johannah | July 17, 2017
What Is Content? Content Marketing by Heliograph Communications

Content is the latest jargon for written and visual information: taglines. articles. blogs. infographics. white papers. social media posts. marketing e-mails. brochures. bios. ads. Content marketing is the use of targeted words and images to generate awareness, enter into a conversation with your desired audience,…

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Still Jazzed: The How & Why of Heliograph

By Johannah | July 2, 2017

Heliograph Communications is approaching two decades in business. It seems like a good time to look inward, reminisce, and ask why. How and why is it that I still feel so jazzed to help individuals and organizations advance their goals and make their visions reality…

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What You Need to Know About Working with a Writing Coach

By Johannah | June 22, 2017

New to the idea of a writing coach? Read on to learn how coaching can help you develop your writing skills, expand your body of work, and get in touch with your unique voice. Johannah provides answers to some key questions:   What is a…

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Authenticity is Power

By Johannah | February 2, 2016

In this day and age, it makes sense to view communications with a critical eye. Certainly, there are those who make false claims or create messages that play on their audience’s fears. Our work is based on the idea that the most powerful messages come from…

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Writing Coach Insights: On Creativity, Hard Living, and Letting Go

By Johannah | December 24, 2014

It doesn’t have to take a disaster to write a good poem. If you cultivate mindful openness, humility, and surrender, you can sustain your creativity under any circumstance.

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Writing Coach Insights: Going Beyond

By Johannah | November 2, 2013

Try to catch yourself before you go into your usual reactions–and if you’re having trouble with that, try writing about it. Cry over the page. It can take whatever you have to give.

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Shock, Awe, Eros, and a Little Bit of Rock & Roll

By Johannah | January 11, 2012

It’s a new year, and there are lots of new events and services in the works. Around here, our motto for 2012 is, “Just start it!” That goes for you, too, and your writing or creative endeavors. No more thinking–GO! With that in mind, we’ve…

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Writing Coach Insights: Frankenstein and Einstein

By Johannah | March 24, 2011

True genius, a deep and authentic sense of creativity, is only possible if, at some level, you accept the process of constantly becoming, if you know yourself to be both Frankenstein and Einstein–because only the beginner’s mind is capable of genius.

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Writing Coach Insights: Being Frankenstein

By Johannah | November 22, 2010

You must be a beginner before you can be brilliant, which is why there is so much honor in starting anything new, in putting your hands in the dirt and planting a new seed. As you learn to write, it is critical to know that ignorance is a critical stage of genius.

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Writing Coach Insights: Going Deeper

By Johannah | October 4, 2010

I’ve always been a little bit uncomfortable answering the question “What is good writing?” Sure, it’s easy to cite technique: freshness of language, specific sensory detail, and the like. But, of course, it’s more than that. My first college writing teacher called this “plumbing the…

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