Big Debut: Announcing Our New Website & Logo

By Johannah | August 30, 2017

I’m thrilled to debut Heliograph’s new website and logo. After nearly two decades in the business, it was time to refresh our look and feel so that they better reflect who we’ve become. I refer to Heliograph as “we” because Heliograph is my partner, as…

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What Is Content?

By Johannah | July 17, 2017
What Is Content? Content Marketing by Heliograph Communications

Content is the latest jargon for written and visual information: taglines. articles. blogs. infographics. white papers. social media posts. marketing e-mails. brochures. bios. ads. Content marketing is the use of targeted words and images to generate awareness, enter into a conversation with your desired audience,…

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Still Jazzed: The How & Why of Heliograph

By Johannah | July 2, 2017

Heliograph Communications is approaching two decades in business. It seems like a good time to look inward, reminisce, and ask why. How and why is it that I still feel so jazzed to help individuals and organizations advance their goals and make their visions reality…

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What You Need to Know About Working with a Writing Coach

By Johannah | June 22, 2017

New to the idea of a writing coach? Read on to learn how coaching can help you develop your writing skills, expand your body of work, and get in touch with your unique voice. Johannah provides answers to some key questions:   What is a…

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Band Bios: You Rock the Stage; We Rock the Page

By Johannah | May 31, 2017

As someone once said, “Writing about music is like dancing about architecture.” (It was either Elvis Costello, Steve Martin, or Martin Mull; the Internet can’t agree.) The challenge of writing a band bio is translating one genre into another: music into writing, sound into words.…

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Authenticity is Power

By Johannah | February 2, 2016

In this day and age, it makes sense to view communications with a critical eye. Certainly, there are those who make false claims or create messages that play on their audience’s fears. Our work is based on the idea that the most powerful messages come from…

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Constant Content: How to Break Through the Noise

By Johannah | October 30, 2015

In terms of communication, the time for fighting your way to the front is done; when you tell the truth skillfully, you can be heard even from the very back of the room.

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Writing Coach Insights: On Creativity, Hard Living, and Letting Go

By Johannah | December 24, 2014

It doesn’t have to take a disaster to write a good poem. If you cultivate mindful openness, humility, and surrender, you can sustain your creativity under any circumstance.

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Writing Coach Insights: Going Beyond

By Johannah | November 2, 2013

Try to catch yourself before you go into your usual reactions–and if you’re having trouble with that, try writing about it. Cry over the page. It can take whatever you have to give.

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Shock, Awe, Eros, and a Little Bit of Rock & Roll

By Johannah | January 11, 2012

It’s a new year, and there are lots of new events and services in the works. Around here, our motto for 2012 is, “Just start it!” That goes for you, too, and your writing or creative endeavors. No more thinking–GO! With that in mind, we’ve…

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