Whether you’re an executive, an acupuncturist, or an up-and-coming rock star, you need a bio that communicates who you are, what you’ve done, and why you matter.
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I’m thrilled to debut Heliograph’s new website and logo. After nearly two decades in the business, it was time to refresh our look and feel so that they better reflect who we’ve become. I refer to Heliograph as “we” because Heliograph is my partner, as…
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Content is the latest jargon for written and visual information: taglines. articles. blogs. infographics. white papers. social media posts. marketing e-mails. brochures. bios. ads. Content marketing is the use of targeted words and images to generate awareness, enter into a conversation with your desired audience,…
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As someone once said, “Writing about music is like dancing about architecture.” (It was either Elvis Costello, Steve Martin, or Martin Mull; the Internet can’t agree.) The challenge of writing a band bio is translating one genre into another: music into writing, sound into words.…
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In this day and age, it makes sense to view communications with a critical eye. Certainly, there are those who make false claims or create messages that play on their audience’s fears. Our work is based on the idea that the most powerful messages come from…
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In terms of communication, the time for fighting your way to the front is done; when you tell the truth skillfully, you can be heard even from the very back of the room.
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