Content is the latest jargon for written and visual information: taglines. articles. blogs. infographics. white papers. social media posts. marketing e-mails. brochures. bios. ads. Content marketing is the use of targeted words and images to generate awareness, enter into a conversation with your desired audience,…
READ MORE >>
Heliograph Communications is approaching two decades in business. It seems like a good time to look inward, reminisce, and ask why. How and why is it that I still feel so jazzed to help individuals and organizations advance their goals and make their visions reality…
READ MORE >>
New to the idea of a writing coach? Read on to learn how coaching can help you develop your writing skills, expand your body of work, and get in touch with your unique voice. Johannah provides answers to some key questions: What is a…
READ MORE >>
As someone once said, “Writing about music is like dancing about architecture.” (It was either Elvis Costello, Steve Martin, or Martin Mull; the Internet can’t agree.) The challenge of writing a band bio is translating one genre into another: music into writing, sound into words.…
READ MORE >>
In this day and age, it makes sense to view communications with a critical eye. Certainly, there are those who make false claims or create messages that play on their audience’s fears. Our work is based on the idea that the most powerful messages come from…
READ MORE >>
In terms of communication, the time for fighting your way to the front is done; when you tell the truth skillfully, you can be heard even from the very back of the room.
READ MORE >>
It doesn’t have to take a disaster to write a good poem. If you cultivate mindful openness, humility, and surrender, you can sustain your creativity under any circumstance.
READ MORE >>
Try to catch yourself before you go into your usual reactions—and if you’re having trouble with that, try writing about it. Cry over the page. It can take whatever you have to give.
READ MORE >>
It’s a new year, and there are lots of new events and services in the works. My motto for 2012 is, “Just start it!” That goes for you, too, and your writing or creative endeavors. No more thinking–GO! With that in mind, we’ve expanded into…
READ MORE >>
True genius, a deep and authentic sense of creativity, is only possible if, at some level, you accept the process of constantly becoming, if you know yourself to be both Frankenstein and Einstein–because only the beginner’s mind is capable of genius.
READ MORE >>- « Previous
- 1
- 2
- 3
- 4
- Next »
